Browsing Marketing by Author "Fatima, Zinat"
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Consumer Ethnocentrism and Buying Intention in the Leather Industry of Bangladesh
Fatima, Zinat (United International University, 2023-04-04)Consumer ethnocentrism is a psychological concept that describes how consumers purchase products based on their country of origin. It refers to ethnocentric views held by consumers in one country, the in-group, towards ...