Browsing Marketing by Author "Chowdhury, Muhtasim Ahmed"
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Evaluating the Implications of the Technology Acceptance Model in the Streaming Service Industry
Chowdhury, Muhtasim Ahmed (2024-02-19)This paper aims to evaluate the implications of TAM (Technology Acceptance Model) in the realm of streaming services. The paper investigates the various dimensions of user acceptance based on the theoretical framework of ...