Browsing Marketing by Subject "Brand Authenticity, Brand Equity"
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The Impact of Brand Authenticity on Brand Equity: A Study on Mobile Telecommunication Services in Bangladesh
(2019-11-30)The main topic of this report is to measure the influence of Brand Authenticity (BA) on Brand Loyalty (BL) and Overall Brand Equity (OBE) in the context of mobile telecommunication services in Bangladesh. In this report, ...