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Critical Success Factors in Online Retailing- Study on SSG eshop
(United International University, 2022-03-01)
This report provides a comprehensive description of an internship study at the Super Star Group in the e-commerce market. E-commerce refers to the trade of goods or services using the internet platform, and the transfer ...
Marketing Strategies of Summit Communication Limited (SComm)
(United International University, 2022-03-07)
Marketing strategy refers to a business's overall game plan for approaching prospective consumers and turning them into customers of their marketing offering. It contains the marketer’s value proposition, key brand messaging, ...
Consumer Perception of Ice Cream Brand in Bangladesh
(United International University, 2022-03-07)
Consumer perception is the process by which they organize the pattern of stimuli and develop a meaningful picture. The purpose of this report of study is to analyze consumer perception towards ice cream brands in Bangladesh. ...
B2B E-commerce in Small Business A case of ShopUp Platform
(United International University, 2022-06-11)
B2B e-commerce or business-to-business electronic commerce is an online sales portal where the sale of goods or services happens between businesses. B2B e-commerce is used to improve the efficiency and effectiveness of a ...
Consumer Perception in Leather and Footwear Goods: A Study on Apex Adelchi Footwear Ltd.
(United International University, 2022-07-27)
Consumer perception is a marketing process by which consumer(s) sense marketing stimuli, and organize, interpret, and provide meaning to them. The marketing stimuli may be anything related to any of the elements of the ...
Practices of Digital Marketing in Mental Health Organizations
(United International University, 2022-09-04)
Digital marketing is a part of online advertising through online-based technologies including desktop computers, mobile phones, and other digital media and platforms like- Facebook, Instagram, Twitter, LinkedIn, and YouTube ...
Corporate Social Responsibility in Service Sector: A Study at the Al-Arafah Islami Bank Limited
(United International University, 2022-10-11)
The importance of banks in the development of the overall economy of a country cannot be described in short. Satisfactory banking service is a mixture of all general banking actions done by a bank. In Bangladesh, Banking ...
Market Competition in Tobacco Industry in Bangladesh: A Case of Japan Tobacco International
(United International University, 2022-10-31)
Market competition provides the fertile business environment in which entrepreneurs can flourish. They are allowed to take risks, innovate, create whole new products and services, challenge the status quo, and receive ...
Marketing Strategy and Market Creation: A Study on Al Amin Electric Company
(2022-11-21)
Market creation refers to the strategic step taken by a company to develop the existing market as well as looking for a new market. The aim of this study is to identity the marketing strategies necessary for creating market. ...
Assessing Service Strategy through Gaps Model- A Study in DG Infotech Ltd
(United International University, 2022-11-21)
Service quality is the customers’ judgment of overall excellence of the service provided that includes outcome quality, interaction quality, and physical environment quality. Eventually, service quality ensures customer ...