The main objective of this research paper is to identify the effects of branding on consumer purchase decision which focus on soft drinks industry in Bangladesh. The whole research has been done based on the consumer ...

Packaging sector is one of the largest sectors in the whole world. Approximately 99% of the product needs packaging for various things. Protection, attraction, attention are the obvious thing for a product when the consumer ...

Banks increasingly compete outside their countries of origin and operating environments often differ greatly from one country to another, both in terms of financial markets and credit risk. Some sophisticated market research ...