Browsing School of Business and Economics (SoBE) by Subject "perceived quality"
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Managing Brand Equity at the Akij Food and Beverage Limited -A Study on MOJO
(United International University, 2019-04-20)The purpose of this report is threefold- analysis of positioning strategy of MOJO carbonated soft drink of Akij Foof and Beverage Limited, promotional strategy of this unit and their effectiveness, and the measurement of ...