| dc.description.abstract | I worked as an intern at yellowcloting.net as a prerequisite to complete my BBA program
(major in marketing). It was a great opportunity to learn practical knowledge of marketing.
The first chapter of the report focuses on the foundation, organogram, mission,
vision, SWOT analysis, product portfolio by yellowclothing.net. Overall, it gives the insight
of yellowclothing.net. The second chapter of the report focuses on customer analysis like
need category, segmentation, targeting, and positioning. Need category of yellowclothing.net
depends on awareness, acquisition, satisfaction, conversion, and retention.
Yellowclothing.net is segmented into geographic, behavioral, and demographic. Overall, it
gives the customer insight into yellowclothing.net. The third chapter talks about the direct
competitors, indirect competitors, and the five forces of the model. Direct competitors are
providing the same technology, solution, and idea in the market as yellowclothing.net. But
indirect competitors’ products and price quotations are different from yellowclothing.net.
Yellowclothing.net faces some threat from new entrants in the market, bargaining power of
suppliers, buyer switching power to other brands, and rivalry among the existing competitors.
Overall, it gives the competitors insight into yellowclothing.net. The fourth chapter focuses on
product place, price, and promotion. Products are basically clothes and accessories for men,
women, and kids. The place is basically the online hub but there have almost 15 stores among
Dhaka and Chittagong. Pricing of product imposes on market research by other competitor
brands. Yellowclothing.net is very much elegance about the promotional activities. Overall, it
gives a marketing program of yellowclothing.net. The fifth chapter of the report focuses on the job
description, specification, and workflow. Overall, it gives the three months of job experience of
yellowclothing.net. The six-chapter of the report focuses on the recommendation, efficiency
of the job, and effectiveness of yellowclothing.net. There is giving some solution and remarks
to get the best place in the market and focusing on the better work speculation of employees
in yellowclothing.net. | en_US |
