| dc.description.abstract | Bangladesh Commerce Bank Ltd. (BCBL) aims at recruiting individuals with the right employability skills with the aptitude and provide the right employment opportunities. It has top-level management with esteemed credentials and credibility. A bank with majority equity (52%) owned by Bangladesh Government, BCBL offers broadly two types of products: Deposit products and loan products along with other services such as credit card service, utility bill services, and foreign remittance services.
BCBL segment their market according to transaction status and volumes such as non-customers, low-value customers, medium value customers, high-value customers, and ex-customers. After segmentation, they target their market for two purposes: deposit and loan. They have a strong positioning strategy in their target market and at Mirpur segment geographically which happens to be my workplace for this internship.
Public and private commercial banks are playing as direct competitors for BCBL. Nonbanking financial organizations are indirect competitors for the purpose of FDR (Fixed Deposit Rate) and DPS rate. Service charges and other maintenance fees are competitive at BCBL.
At BCBL, I worked in different desks. I was working on receiving the bill, front desk, foreign remittance service, etc. I worked under the supervision of the Branch Manager and played a liaison role between the manager and the Cash Department.
At BCBL, employees are customer friendly and customer services are competitive. However, a few areas of improvement and initiatives can take the atmosphere of the bank to the next level for both employees and customers. An improvement in the air conditioning system of the bank can go a long way to improve the productivity of the employees at the Mirpur branch of BCBL. A better alignment of the office layout with the workflow will also contribute to bringing better efficiency at the operation of the BCBL Mirpur Branch. | en_US |
