Internship Report on “Seller Acquisition Process of Daraz Bangladesh.”

Abstract

Daraz Bangladesh is the leader of web-based business enterprise which has presented another pattern of online retail stage in Bangladesh and altered the purchasing pattern of Bangladeshi people within a very short period of time. Daraz Bangladesh is creating a new forum for the entirely young generation who enjoy to purchase anything from online. Daraz Bangladesh has introduced its operation on February 2015 in Bangladesh formally and it grabs people attraction and popularity gradually. The world greatest internet incubator “Rocket Internet” is one of the initiatives of Daraz Bangladesh. It was fully bought by Alibaba company on May 2018 after realizing its feasibility in the market. As I finished my internship under the department of acquisition as a Merchant Acquisition Executive at Daraz Bangladesh during the preparation of the report. I have attempted to collect conceivable data with respect to related department and their activities. To begin with of all, I presented my study with the introduction. After that I have given the Background of Daraz Bangladesh. Later on, I have talked about Daraz operational system also some competitor’s information and tried to give a comparison with those competitors. Then I enclosed its mission and vision for the future along with product and service that is offered by Daraz Bangladesh. After that I discussed about my goals and how I accomplished my focus on destinations, furthermore the restrictions what I have looked during my investigation period. In like manner, I listed about my roles and responsibilities which I did whole my entry level position where I mentioned the functions of acquisition department and how the acquisition members will procure new seller. I additionally discussed about the recently launched admin portal with its features and what kind of changes are taking place in the seller center. Then I have mentioned the new structure of commission and the new Alilang management software. At last, I would like to finish by listing the advantages and disadvantages of the newly launched seller center and prescribe any approach for solving issues and also provide conclusion.