| dc.description.abstract | IDLC Finance Limited is a multi product non banking financial institution which was establish at 1985. There are different products and services offer by this organization in the in Corporate Division, Consumer Division, SME Division and the Capital Market. The innovative ideas of providing the service are the main concern to make the customer satisfy with the product and service. The target of this organization to provide a better quality service to the customer so that they can satisfy the new or existing customer, retain the existing customer and increase the long tern relation with the customer. If the customer can attract the new customer and maintain a long tern relationship with them the organization can maximize their profitability as well as their reputation. This report focuses on the analysis of the customer, company and competitor which is important to run the organization successfully. At first, analyzing the customer insight IDLC has great impact on the segmentation, target and positioning the organization. IDLC has expert employees who have the knowledge to complete the work in a beneficial way for both organization and the consumers. Secondly, the company insight of IDLC Finance limited provides us the knowledge of product strategy, place strategy, price strategy and promotion strategy. These are the essential element to monitor the overall organizational activity successfully. Thirdly, we get the valuable ideas of competitors, their strategy and their activity which can affect the organization positive or negative way. Knowing about the competitor is very important to stay in the market place. Finally, in this report I have discussed about my experience during my internship period. This report is helpful for the advancement of IDLC Finance Limited to attain their goal. | en_US |
