| dc.description.abstract | This internship report is made based on the overall analysis of City Bank Limited(CBL). This report can assist me further to create a clear knowledge of how a commercial bank like CBL operates its banking activities to run business. First of all, in this report, I tried to give knowledge about the situation of the banking industry. At first, the impact of the economic factor, technological factor, political, legal and regulatory factors on the banking industry is analyzed here. Entry barriers of this industry and the threat and opportunities usually faced by the banks in this industry are mentioned here. Then I tried to give the overview of city bank limited with its target segment, branding position, promotional activities and the knowledge about its competitors. Then I tried to give the overall knowledge about the product and services that are usually offered by CBL to its customers to make a profit. The analysis of the services of CBL such as general banking, SME banking, card services, city alo, and city touch are given on this report. The clear knowledge about the strategies that usually made by city bank limited to face the challenges and opportunities are also given in this report. The SWOT analysis of city bank limited that is the strengths and weakness city bank has and what kinds of threat and opportunity usually it faced during its operation are also mentioned here.
During my internship the knowledge and experience I earned that also helps me to prepare this report and I wrote about that knowledge and experience here. | en_US |
