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dc.contributor.authorAhmed, Fahim
dc.date.accessioned2019-08-25T12:39:04Z
dc.date.available2019-08-25T12:39:04Z
dc.date.issued2019-08-25
dc.identifier.urihttp://dspace.uiu.ac.bd/handle/52243/1302
dc.description.abstractKazi Farms Kitchen is the largest frozen food company in Bangladesh. Around 40% market share they are holding in Bangladeshi Frozen market. The frozen food industry has been growing day by day with the change of People’s lifestyle & living standard. In this report, I discussed the marketing practices of Kazi Farms kitchen. Where I elaborate on the STP and Marketing mix process that means Segmentation, Targeting, Positioning & 4ps of marketing strategy. Here I also discussed Company Structure of Kazi Farm Kitchen and its departmental activities, SWTO Analysis. Then I analyzed those strategies that following by Kazi Farm Kitchen and found many interesting facts that I discussed later of in this report. After analyzing those strategies, I gave some recommendations that Kazi farms kitchen should follow.en_US
dc.language.isoen_USen_US
dc.relation.ispartofseries;1163057197
dc.subjectFrozen Food; Marketing Practices; Kazifarms Kitchenen_US
dc.titleMarketing Practices of Kazi Farms Kitchenen_US
dc.typeIntership Reporten_US


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