|dc.description.abstract||Over the years mobile banking has become an integral part of our life. It plays an important role of business operation as well as day to day activities. In Bangladesh, where the number of mobile subscribers is increasing day by day, mobile banking has become a very engaging factor. To have better understanding this report was prepared in a simple language so that readers from every background can get sufficient idea. Graphical representation was widely used to make it more attractive.
The first part of the report represents basic idea about mobile banking along with scenario in international arena and mobile banking from Bangladeshi perspective. Followed by the second phase which contains detail description about the mobile banking industry. It involves in depth review about market player, market shares, service charge comparison etc. Moreover an industry analysis was undertaken using SWOT analysis and Porters five forces. The report also highlights the advantages and disadvantages of mobile banking.
In the final part a survey was undertaken to know about the users’ perception regarding the mobile banking service. It involves detail analysis of the research and provides greater insight about the usability of mobile banking. A discussion about the challenges in this sector was also included. My review about this report demonstrates that Bangladesh is progressing towards mobile users and mobile internet clients are additionally an enormous solidarity to the banking industry to advance the mobile banking||en_US