| dc.description.abstract | Robi Axiata Limited is one of the leading telecommunication company in Bangladesh. It has 15+
departments, which conclude several teams to operate its function on a regular basis.
In this 21st century, everything is getting web-based which is also supported by the central
government of Bangladesh. The Internet has now taken its place over voice calls. The demand for
internet has increased vastly in the last few years. To be competitive and serve the best quality to
its user Robi is coming up with so many attractive internet products day by day.
In this report, most of the information was collected from the primary source like practical
observation and conversation with employees. This Report is based on the product development
of the internet sector in Robi Axiata Limited. Usually to develop a product Executive members
assign product managers in their respective team. Developing a product requires to follow certain
steps, like idea generation, idea screening, concept developing, business strategy development,
product development, test marketing, commercialization & finally the Introduction of the final
product to its customer.
At the first stage, it starts with a raw idea which usually came from internal sources, market
research, and competition as well. The raw idea gets a new dimension on the screening process in
terms of customers need, company’s affordability, current trends and most importantly expected
ROI from that product idea. If that product idea passes the screening step then the development of
the concept and business strategy are processed simultaneously to get approval from different
departments like regularity department, Customer experience department, finance department, etc.
These steps determine the competition against the new product, pricing, cost of the company,
breakeven point, APPD, etc. After determining these important factors of the product it’s time to
develop the product by the IT department as their products are mostly based on programming, after
that the product needs to tested by the product manager along with customer experience department
before the launch and even after the launch of the product as well. Products get introduced to the
market and later on the commercialization of new product are also processed through ATL, BTL,
& TTL. | en_US |
