| dc.description.abstract | In modern time human starts his day at 7‟o clock in the morning and comes to a conclusion of his daily activity at 10‟o clock in the night. During these 15 hours people spend most of his time out of home which means he might have his breakfast and dinner at home but he/she must get their lunch, evening snack outside their home. This long tiresome journey might put his regular mental capacity in a halt for couple of times. At this point he feels the necessity of a cup of coffee. This is how a new concept has been raised which is Nestlé Professional, out of home consumption.
Nescafé Kiosk is one of the out of home consumption element which creates a new business potentiality. The main goal of this report is to explore how this modern system of business is implicating. Starting from 2014 more than 70 kiosk is placed and the number is increasing day by day. With the help of brand value and a well service this business had soon get a good feedback and continuously it is increasing. It is not only a revenue generating business for Nestlé, it is a way to serve the customers directly. | en_US |
