THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR: A STUDY ON RESTAURANTS IN DHAKA CITY

Abstract

A new miracle recognized as social media has changed the route of our lives over the previous few years. Now-a-days social media create affect in all the aspects of our live, inclusive of the restaurant industry also. The research objective is to understand the influences of social media on consumer decision making process through the social media in Dhaka City. Sample population 125 has taken to find out the importance of aspects and the influence of consumer decision making process in restaurant of Dhaka City through questionnaire. The outcome discloses the impact of word-of-mouth, online reviews, comments, blog posts etc. and product and service quality to fascinate consumes. At the same time this paper will give the restaurant owners to achieve their marketing objectives and will give them better understand of the importance of social media as a promotion of their businesses.