SWOT ANALYSIS OF IGLOO ICE CREAM AND MILK UNIT

Abstract

This report is about the whole scenario of SWOT analysis of IGLOO ice cream. In this report, I have tried to demonstrate threats and weakness IGLOO faces. I talked with the deputy manager of IGLOO ice cream and milk unit and brand team till the time of preparing this report and ended up. Strong distribution channel, challenges to maintain proper cold chain, the complains against dealer support, expensive row materials, high branding costs, have also been found out during my internship period . Although the demand of IGLOO is getting higher because of its synonymous taste and quality over decades but IGLOO is in threat to lose market share as many retailers are about to divert from IGLOO to other rivals due to lack of enough support from IGLOO. These dissatisfactions of retailers are being taken as opportunity by other competitors. They have started to offer more convenient services to the retailers. Despite having dissatisfaction, most of the retailers still want to do business with IGLOO .In terms of collecting information for SWOT a very short scenario I have tried to show .