Role of analytics and big data in management accounting

Abstract

Much hype around big data and analytics (BDA) has been made, especially in the media. This paper aims to explore the role of analytics and big data in management accounting. Although there are some researches published on the topic, there remains a wide gap between existing literature and what’s required for accountants to tackle this trend. Hence this paper aims to provide introductory information in the form of a literature review. BDA, though found to enhance the decision-making power of users through accurate and updated information, also has many limitations as well.