Augmented Reality Marketing: A Technological Impact Enhancing the Marketing Experiences

Abstract

This is a quantitative study on Augmented Reality Marketing. On this study briefly we have discussed about the Augmented Reality possibilities and can be used as a Marketing tool for the near future. Despite the fact that the term "augmented reality" (AR) was invented in 1990, the technology is just now gaining traction. Pokémon Go's breakout popularity in 2016, as well as Snapchat's unique ad formats, have sparked the imagination of consumers and marketers alike. Marketers in a range of sectors are already experimenting with novel AR applications. We have gone through with several research papers to get a reference regarding this topic. Our sole purpose of this study is to know the possibilities outcome of Augmented Reality Marketing in the Bangladesh Market. We have prepared a Questionnaire to better understand of the hypotheses and we have found out Brand Awareness could be an initial point of this global impact. Augmented Reality is a key to all possible outcomes, and it ensures a great future for the marketing sectors and as well as in the all-other sector. In this research We tried we impact a total of six hypotheses regarding this topic they are how Brand Awareness, Customer Loyalty, Pre-purchasing Decision, User Experience, User Willingness to Buy, Customer Engagement are influenced by the Augmented Reality Marketing. This study is based on Bangladesh perspective.