The Impact of SHRM (Strategic Human Resource Management) Practices on Organizational Performance: A Study on Grey Advertising Bangladesh Limited

Abstract

The primary objective of the study is to get insight on how SHRM influences the performance of an organization of Grey Advertising Bangladesh. The study's objectives, scope, limitations, and methodologies are summarized in the first chapter. Chapter two contains the literature review. For the purpose of this chapter, a summary of relevant academic literature have been provided in this report. Grey Advertising Bangladesh Limited's product and service offerings, culture, and HRD initiatives are all covered in the third chapter. In the fourth and fifth chapters, which focused on the influence of strategic human resource management factors on organizational performance at Grey Advertising Bangladesh Limited, the findings of this study have been discussed. A standard questionnaire consisting of 15 statements was used to gather data from 25 employees of Grey Advertising Bangladesh Limited, and based on the results of the study, a number of issues have been found. In the fifth chapter of the report, major features such as recommendations and key understandings have been offered. These aspects were determined on the basis of the findings of the study. In this section of the report, the report is brought to a close with the presentation of the conclusion.