An Analysis of Marketing Activities of - Square Food & Beverage Limited

Abstract

The main purpose of picking this topic to prepare the entire report is to learn about effective marketing approaches. I have chosen the topic based on my knowledge and reasonable information gathered from the internet which is titled “An Analysis of Marketing Activities of Square Food and Beverage Limited”.

Square Food and Beverage Limited is one of the biggest and Fast-Moving Consumer Goods (FMCG) Company in Bangladesh. As per the organizational strategy, SFBL offers different sorts of Trade/Sales special projects that programs are expanding organization deals, net revenue, and keep up the relations with Retailers and Wholesalers.

Using a survey questionnaire, this study strived to get the knowledge on company’s market share, value proposition, marketing areas, competitors, pricing strategy, and overall marketing activities of Square Food and Beverage Limited. In brief, this report gives an in-depth analysis and understanding of Square Food & Beverage’s marketing activities and sales programs. Subsequently, I have endeavored to apply my theoretical and valuable information on advertising and its various angles to set up the report and to explain the issues regarding benefitting Square's various ventures on account of SFBL. After completing this whole report, it is clear that SFBL follows the marketing strategies efficiently and also maintains all the terms to lead the market with its good quality products. Bases on the findings, some recommendations are provided that make sense to use for the upliftment of the present market scenario of SFBL.