Marketing of Brand Consultancy Services: A Study on Third Eye Solutions Limited

Abstract

Internship is the position of a student or trainee who works in an organization, sometimes without pay, in order to gain work experience or satisfy requirements for academic qualification. In this report, I tried to include my involvements with Third Eye Solutions Ltd. particularly showcasing my efforts on administration and works related in this report. I needed to work with international and regional brands and worked in the area of markeing communication, more specifically in the area of Digital Marketing Communications. Third Eye Solutions Limited is a full-service agency and a consultancy firm that started its journey at mid-2018. Third Eye Solutions specialize in the following areas: brand identity development and management, video production and product photography, digital marketing communication, web design and development, event management, strategic media planning, creative services and activation. The report is mainly focused on marketing of brand consultancy services and more specifically how this aforementioned organization actually provides these services to various clients including BEOL; Tutti Frutti, Unilever, Pran-RFL Group, Walton, Suzuki, and so forth. Main competitors of Third Eye Solutions Limited include Analyzen, Cookie Jar, StrateGeek, and WebApple. At the end of the report, some recommendations were suggested for the purpose of improving the services of the organization and to remain competitive in the ever-changing market.