Internship Report On Brand Marketing of Akij Food and Beverage Ltd

Abstract

Akij Group is one of the largest conglomerates of Bangladesh Industry and continuously diversifying its business activities. Akij Food and Beverage Ltd, is a concern of Akij Group established in year 2006 by founder Late Mr. Sheik Akij Uddin. I had the golden opportunity to work for three months in this big organization. This report is based on the Brand Marketing of Akij Food and Beverage Ltd. This report shows the brand activity, branding campaign, advertisement campaigns of brand department and also the glimpse of activities of other departments as well. The first part of this report shows the detailed overview of company Akij Food and Beverage Ltd, company’s glorious history, its products and services, its hierarchy of management, company’s mission visions and morale. The second part shows the job responsibility I was assigned to in the brand department while working for last 3 months and my personal observations. The third part is about my findings and analysis from my personal observation. The final part is the conclusion and my recommendation; I have tried to provide some recommendations out of my personal view which might be helpful in this report. Although this report is not a 100% perfect but still the information included are added with integration and well informative.