Marketing of Banking products & Innovative prepositions: A case study on National Credit and Commerce Bank

Abstract

This report titled “Marketing of Banking products and innovative prepositions: A case study on National Credit and Commerce Bank Ltd” to identify the marketing strategies, their products, and services and provide some innovative ideas. This paper has five sections. The first part of the report starts with the organization overview of National Credit and Commerce Bank Ltd. I have provided an overview of the organization, history, products and services, and vision. The second part titles the job I have done at my office, focusing on my responsibilities, specific tasks, critical observation, and recommendation. In the next part, generalities of the study, literature review, objectives of the study, methods I have used to get the findings are given. The fourth part is about the limitations of this study, findings. The overall Banking sector of Bangladesh, getting answers of three objectives I have followed, the products and services NCCBL does provide, their marketing strategies and some innovative ideas. After this the conclusion part is been shown, before that, the analysis and decision have been made.