Marketing Practices of Renata PLC: A Study on Pharmaceutical Marketing Operations

Abstract

I did my internship with Renata PLC in their Marketing Pharma Department at their Corporate Head Office in Mirpur-11, Dhaka. The aim of this report is to give an idea about activities of the Marketing Pharma Department, and analyze about the pharmaceutical industry of Bangladesh. The report provides detailed information about Renata PLC's history, operations, growth, products and market position. Renata PLC is one of the most important pharmaceutical companies of Bangladesh and has grown successfully in terms of business through quality products, excellent distribution networks, proper marketing strategies and business management practices. The current conditions such as competition, industry growth, technology and regulations. The internship experience section provides a description of what the intern actually did, in terms of activities, responsibilities, and duties, during the internship. The department's responsibilities include sales and market data organization, preparing presentations and reports, updating product and doctor information, documentation and support activities for promotions. My job experience included understanding brand management and marketing communication, sales coordination, and market analysis. Also, I learned about segmentation, targeting, positioning, branding, customer relationship management and market research were quite related to the departmental activities. I also gain knowledge of Communication, Team working, Analytical thinking, Time Management, Report writing and application of Microsoft Office. Overall, the internship at Renata PLC was a highly beneficial experience that helped me gain insight into the corporate world and build the skills needed for future success in my studies and career in the business industry.