Prospects of Green Marketing in the Context of Bangladesh

Abstract

Green Marketing is very much positive marketing concept that helps to maintain balance between business and environment. The usefulness of green marketing is long term basis. The green product is costly but the marketer needs to convince the consumer by elaborately describing its effectiveness. Many well known organizations are started to follow green marketing concept for the betterment of our environment. Now it is high time to take steps against the global warming and green marketing is the best way to minimize the global warming. Bangladesh is very potential to try green marketing because it situated in the danger zone from the effect of global warming. But unfortunately most of the company is liable for the difficult conditions of our environment. Bangladeshi companies as well as multinational companies should come forward to launch green product and utilize green marketing concept to make our environment fresh.