Marketing Internship at the BLC ENGINEER: An Internship Experience

Abstract

The following report is from my internship experience that I completed during my three-month Marketing Intern position at BLC Engineer. BLC Engineer company primarily specializes in light engineering and metal cutting activities as well as supplying heavy industrial machinery to different institutions and offering technical services to the industrial sector. BLC Engineer company is a supplier to heavy industrial machinery from brands like Haas and Wheeler and achieve their targets by offering dedicated 24/7 support to their clients. During my internship I aimed to gain real marketing experience by observing the daily happenings in a B2B marketing team. In the field, I used to accompany my manager in a number of strategic visits to local light engineering workshops across Posta, Lalbagh, Islambagh and other locations. He would carry the product literature and, on these occasions, he would demonstrate the sales pitch of the heavy machinery to the factory owners. In the office I had to look after the number of corporate clients that would visit the office. I would introduce myself, give them the product catalog for heavy machinery while they would have to wait for the manager to see them formally. From an administrative perspective, I acquired a range of programming skills on the computer by preparing official B2B sales papers. Once the price had been agreed with the customer by my manager, my part was to input the agreed price into a clean, properly formatted and well laid out Word or Excel sales document. In general, I believe that I was able to link the theoretical knowledge that I learned in the university to the working life. I came to realize that the business world is very different to what I learned and that business-to-business sales can be a very time and effort consuming process as customer service is also equally important as the product itself.