• The Effectiveness of AI-driven Advertising (Google Ads or Meta Ads) on Consumer Purchase Decisions 

  Yeamoon, Mostofa Al Hasan (2025-11-19)

  This research study, “The Effectiveness of AI-driven Advertising (Google Ads or Meta Ads) on Consumer Purchase Decisions” provides the practices, effectiveness and limitations of the AI-based advertising to assess the role ...

• Evaluating the Effectiveness of the 7Ps in Digital Service Marketing 

  Sarasi, Sumandrita (2025-11-23)

  This internship report examines the effectiveness of the 7Ps of the marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in the digital service marketing industry, with a particular focus ...

• A Hybrid Approach to Bangla Regional Text Classification Using BERT Ensemble and Region-Specific Lexical Oversampling 

  Sultana, Babe (UIU, 2026-01-12)

  Regional text analysis reflects the lived realities of diverse communities by capturing the linguistic richness and diversity present in various dialects. It bridges the gap between everyday regional usage and standardized ...

• An Explainable Ensemble Convolutional Neural Network for Early Lung Cancer Prediction with Web Application 

  Noor, Kazi Rifah (UIU, 2026-01-12)

  Lung Cancer is one of the deadliest forms of cancer significantly contributing to the rising mortality rates globally. The high mortality rate associated with lung cancer can largely be attributed to its late detection, ...

• Recognition of Bangla and English Words in Bangla Texts Using a Modified BERT-base-NER Model 

  Hossain, Md. Parvez (UIU, 2026-01-12)

  A combination of Bangla and English words is commonly used, particularly on social media. This tendency greatly hampers the next generation’s ability to learn Bangla. This study suggests an approach for identifying words ...

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