Marketing Practices in the Textile Industry: An Internship Report on M&M Yarn Dyeing Mills Ltd.

Abstract

This report is a recap of a four-month internship at M&M Yarn Dyeing Mills Ltd., as an undergraduate marketing course. The internship was designed to create some perception of the real-world marketing in the textile industry. The report will start with an introduction that will give objectives, motivations and limitations. It proceeds to give an elaborate company profile and industry overview. It explains the activities done, training, departmental operation assistance, and skills acquired during the internship. The actual marketing tools, communication and customer handling processes are pointed out. The report also involves an assessment of the experience, a SWOT analysis of a firm and suggestions on how to improve the functioning of the departments. Tables and figures are provided to make it clear. Altogether, the internship provided useful experience of B2B marketing, internal organization, and CRM application, thus closing the gap between the theoretical knowledge and the company practice.