An Analysis of Retail Banking Products of The City Bank Limited

Abstract

Today the purpose of banking and activities have changed a lot by following modern banking system as well as because of customer demands. Bank has extended their business to gain more revenue and reputation. The City Bank Limited (CBL) is executing their plans of launching proper banking service system and business all the branch. They became more concentrated on customer service to make the customers loyal to them as because the loyal customers contribute mostly to gain the future revenue. The mainly focused areas of this report are retail banking products details and customer service of CBL. The origin, background, objective, methodology and limitations have covered the initial part of the report. Actually it describes the way and background of the study to prepare the report. The second part covers briefly their mission, vision, objective and business strategies. The next part is about main topic of this report by briefly describing the retail product and services which are offered to customers. Then the reports concludes with the recommendations which will help them to be more customer friendly from the real observation of three months’ work experience at Nawabpur branch of CBL.