Digital Marketing Activities for Tertiary Education in Bangladesh

Abstract

The digital Marketing state offers an efficient, cost-effective, realistic and supportive improvement to the existing presence of the tertiary education level of Bangladesh. An in-depth study in this report will illustrate the existing appearance of the tertiary educational institution’s digital marketing is full of possibilities. Consequently, tertiary educational institutions should concentrate more on enhancing their email marketing, online advertising, Facebook campaign, YouTube ads, Google Ads and other digital marketing methods. In this study, we will see that these platforms offer the possibility of creating high-quality content in an appealing and meaningful manner. This study will also show the full participation of digital advertising in their digital media client engagement. This study is embedded with full reasoning for Digital Marketing and how multiple educational institutions have useful elements to it. Finally, this study reveals the differences between digital marketing and traditional marketing as well as the changes introduced by the tertiary educational institutions of Bangladesh through digital marketing involvement.