Customer satisfaction in the online Medicare service: A case study on Olwel Bd LTD
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The purpose of this report is to show an analysis of the online Medicare service in relation to service quality and customer satisfaction. Taking Olwel Bangladesh Limited as a case company, this report provides a clear understanding of service quality, customer satisfaction, and online service dimensions. Olwel Bangladesh Limited is one of the companies which provides treatments at home, ambulances service, medicine delivery, medical test from home. This is a company which has an ideal vision to make hospital service into a comfortable platform. It is a trusted brand for ensuing as a quality service provider. This report is designed based on real corporate experience and theoretical knowledge. The report focused on the actual performance of Olwel Bangladesh Ltd, online service quality, and how to improve customer satisfaction. Several variables are taken as a standard to judge the service quality and customer satisfaction of Olwel Bangladesh Ltd. Additionally, through service quality dimensions, Olwel Bangladesh Ltd’s service quality is also examined. Based on the evaluation several recommendations are forwarded with more emphasis on promotion including the radio, television, poster and outdoor advertising and through other strategies that will help to increase their service sales.
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