Internship Report on HR practices of Styline Collection

Abstract

Human resources are the most essential resource of every company to gain a sustainable competitive advantage over competitors. To manage these human resource there are several activities that are used globally by different organizations to create a proficient workforce. These HR activities are a set of principles that is used as a potential contributor to find suitable personnel for and improve their commitment, productivity and loyalty toward the company. Styline is a lifestyle fashion ecommerce that targets to sell Hijabs, Islamic Dresses and Halal & Organic cosmetics at reasonable price. In 2015 April Styline was launched with only one product line – Hijab. Now they added new product lines – Modest Dress and Halal & Organic Cosmetics. This internship report is prepared in order to analyze the human resources practices of Styline Collection and also to get hands-on experience of human resource management and applying the knowledge learned in theory. Styline has no separate HR department as it is still at the beginning period. These 3 months of internship was all about creating the base of HR practices and policies in Styline. The responsibilities during the internship were to help managers while conducting any recruitment for particular posts. Learning from this internship were - how to prepare employee files, Communicate with the candidates, Conduct the preliminary test, prepare the vacancy advertisement, how to post job, evaluate the CVs, calling for interview and print necessary documents. Also learning from the team and the organization made more inspired towards positive attitude. An employee satisfaction survey was conducted within the organization during the internship period which is enclosed in this report in the appendix part. This report is prepared with a mixture of learning gained throughout the BBA program and also with the practical knowledge gathered from this internship program. The main focus of this report is HR practices of Styline. This report is all about the observations related to HR practices of Styline in the body part. Later a SWOT analysis of Styline is given here and based on the SWOT analysis some recommendations on HR practices are given at the end.