Building Customer Relationship at the X Ceramic Group

Abstract

The report mainly focuses on the relationship building with the customer of Venus. This report is prepared for the requirement of BBA Program of United International University. This report designed for the expression of the experience I gathered while working as an Intern in the X-Index group. Through the Intern period, I learned how to analyze the benefits of Customer relation. In particular, this report is based on the several factors that impact on the marketing relationship including reciprocity, empathy, symmetry, cooperation and two-way communication. Based on the Venus Ceramics, these elements are studied and examined how they are practiced in the said company in building the relationship. Due to work in X-Index Group, I developed my skills on Customer Relationship. I acquire knowledge on how to develop customer relationship. My concern was understood the benefits of the customer relationship, and implement them in my work. As an intern through I have faced tough duty while doing intern, but I have learned a lot of things which will help in my future corporate or professional life that will help me to do better in my future career.