Consumer behavior on Organic Food in Bangladesh
Al Nahiyan, Syed Abdullah
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The market for organic food in Bangladesh is at a beginning period and has colossal chance of development. An examination to distinguish what really incites customers to turn towards organic food is important. A portion of the unmistakable rousing components to buy organic foods include environmental concern, well being concern and way of life, item quality and abstract standards. This exact examination is gone for recognizing the buy expectation of consumers towards organic foods. The investigation predicts the buy aim of purchasers dependent on the impacts of elements like ecological concern, wellbeing concern and way of life, item quality and emotional standards on the frame of mind towards natural nourishment. There is quick development in the interest for solid just as scrumptious nourishment items, which are more secure than modernly created merchandise, pursue the guidelines with respect to creature and ecological welfare, have an economical methodology towards generation and are additionally high in sustenance esteems. This paper presents aftereffects of an investigation led to distinguish and clarify the variables that impact consumer buying behavior of organic foods in Bangladeshi Supermarkets. The investigation pursues a subjective research approach with some covering of quantitative research techniques, so as to set up a hypothetical establishment on components that impact purchaser conduct and after that directing an essential research and defending the outcomes against the hypothetical discoveries. Larger part of the members of the study survey communicates that organic foods is more advantageous than modernly fabricated nourishment, they are high in sustenance, and sees the natural generation strategies with a positive methodology. The aftereffects of the investigation demonstrate that nature of items, ecological concern, well being concern and way of life are the most regularly expressed thought processes in acquiring organic foods.
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