Repositioning Strategy of ACI consumer Brand

Abstract

This report is mainly concerned with the repositioning strategy of ACI consumer brand where the main purpose of the report was to discuss how to repositioning the consumer brand. Repositioning means to the major alter in positioning for the brand/product. For a successful repositioning, the firm has to change the target market understanding of the market offering and this is sometimes a challenge, particularly for well-established or powerfully branded products.

In this study, the researcher includes the repositioning strategy of ACI consumer brand. In the first chapter of this study, researcher discusses the company and second chapter researcher discuss the overview of the organization and literature review and in third chapter researcher conduct a survey, and try to find out a solution how to repositioning the consumer brand. Special focus was given on the activities and processes directly or indirectly involved with the repositioning strategy of ACI consumer brand where this study completed by using both primary and secondary data and relevant analysis were presented accordingly. Using the collected data and analyzing them, researcher organized finding followed with a set of recommendations for ACI ltd on the basis of repositioning strategy.