Developing Effective Communications of Clemon
Rahman, Md. Mahmudur
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The report contains about Akij Group and company history. Akij Food & Beverage Ltd. profile and data about the brands & products. Specially the report is about the brand Clemon ( a clear soft drink). The tagline of Clemon is of uranto freshness. Different promotional tools of Clemon and their engagement which makes the integrated marketing communication has been described. How Clemon’s mode of communication reaches to the target audience. The overall effect is a boost in the company’s profit margins. This report also contains objectives, values, brand strategies, strategic map of Clemon following that the brand wants to reach the destination. Different events are shown those carry the brand identity Clemon- ofuranto freshness. Brand objective, market share , toma, brand awareness are also shown with the best possible way. Recommendations are given shortly. To find the effective communications for eight process are followed those are identify the target audience, determine objectives, design communications, select channels, establish budget, decide on media mix, measure results and manage integrated marketing communications.
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