The Corporate Social Responsibilities of Robi Axiata Ltd.
Abstract
The report deals with the Corporate Social Responsibilities-CSRs of Robi Axiata
Ltd. The report includes the brief discussion of CSR activities and exemplifies in
detailed by the CSRs of Robi. Robi Axiata Limited is the 2nd largest mobile network operator in Bangladesh.
With its 44.225Mn it is leading towards success. The company is the subsidiary of
the Asian telecom giant Axiata Group Berhad, based in Malaysia. Another
subsidiaries are Bharti Airtel International (Singapore) Pte Ltd. and NTT DOCOMO
Lnc. The company initiated its business in 1997 as Telecom Malaysia International &
adopted the brand name Aktel. The company rebranded itself as Robi Axiata Ltd.
in 2010 & took new initiatives to strengthen its name with new vigor in the
Bangladeshi Market.
Robi has taken some revolutionary steps as CSRs in Bangladesh and gained
popularity all over the world. Among them Gori Nijer Bhobisshot, Robir Alo, Robi
10 Minute School, Internet4U gained popularity. The success stories are covered
in detail in the report. At the bottom of the report covers the effectiveness and
contribution of these initiatives in Bangladeshi Socio-economic system.
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