Marketing (Research & Market Analytics) Department Practices of Unimart of United Group: An Internship Experience

Abstract

Unimart LTD stands as a beacon of distinction within the burgeoning landscape of retail in Bangladesh, embodying a unique approach to the super shop. This report delves into a critical aspect of Unimart’s operations: its inventory management practices. Through the lens of ABC analysis, this study explores the efficacy of Unimart’s inventory man-agement strategies and their alignment with the company’s overarching goals. The paper begins with an overview of Unimart LTD, including information on its histo-ry, mission, and vision. It also briefly describes the inventory management system of the retail sector's importance within the context of the organization. The SWOT analysis of Unimart and how the inventory is managed by the company, how they deal with sup-pliers to source their product in Unimart Outlet. Key findings reveal the nuanced dynamics of Unimart’s inventory composition, with high-value items (Category-A) commanding strategic focus to ensure adequate availa-bility and minimize stockouts. Meanwhile, moderate-value items (Category-B) require balanced management to prevent excess inventory while meeting demand fluctuations. Lower-value items (Category-C) necessitate streamlined handling to avoid undue in-vestment of resources. Furthermore, the report highlights the interplay between Unimart’s broader business ob-jectives, emphasizing the role of inventory management in fostering customer satisfac-tion, maximizing profitability, and sustaining competitive advantage. The three-month project timeframe may have constrained the scope of data collection, and analysis, which the paper notes as one of its shortcomings. Additionally, the wide-spread use of sensitive data was constrained by worries about confidentiality. The sec-tion gives a thorough rundown of the internship experience. The tasks, responsibilities, outcomes, and any challenges faced during the internship are all described.