Inventory Management and Market Research at Safwan Bashundhara Global: An Internship Experience

Abstract

This internship report highlights my three-month practical experience at Safwan Bashundhara Global specifically in the Sales & Marketing (Inventory Management & Research) department. As part of my BBA program at United International University (UIU), this internship allowed me to apply theoretical marketing knowledge in a real-world business setting and gain hands-on exposure to various marketing research activities. During the internship, I was actively involved in focus group discussions (FGDs), warehousing technique, inventory handling, delivering product to retail market, product testing, competitor analysis, retail visits, and consumer insight studies. I participated in two major FGDs — one for Safwan Bashundhara Global’s businesses and another for BPMPLC’s warehousing techniques, managing inventory and market research, which provided deep insights into managing inventory, supplying products to retail stores, and product knowledge. Furthermore, I took part in field visits to observe in-store product displays, retailer feedback, and distribution challenges in different areas. These visits helped me understand the practical challenges of warehouse management, supply chain gaps and competitor threats. Overall, this internship not only strengthened my understanding of supply chain but also taught me valuable soft skills such as communication, observation, and critical thinking. The experience provided a bridge between classroom learning and actual corporate practices, contributing significantly to my personal and professional growth.