Marketing Strategies of IT Firms: A Case Study on Expedite Technology Limited

Abstract

The IT industry has played a crucial role in today's business and personal life. The main objective of this report is to evaluate the marketing strategies of Expedite Technology Limited (ETL). This report consists of six chapters: Chapter One: Introduction, Chapter Two: Company and Industry Profile, Chapter Three: Methodology, Chapter Four: Analysis and Findings, Chapter Five: Internship Experience, and Chapter Six: Conclusion and Key Facts. This report is descriptive and based primarily on secondary data. The findings indicate that Expedite Technology Limited (ETL) has effectively segmented the market and is implementing an appropriate targeting strategy that considers clients' modern technology preferences. The report also found that ETL operated both domestic and international markets, and the US, UK, and EU are the main sources of revenue from international markets. The major recommendations are to focus more on a systematic market information system to understand customer preferences and the demands of foreign clients. The report also recommends that ETL should focus more on digital branding through content marketing.