Internship Report on Strategic Sales Management, Coders Trust Bangladesh
Abstract
"Sales management" in this context refers to the process of effectively reaching sales
objectives through precise financial and investment forecasts. The aim of sales
management is to support a company in maximizing its sales staff's skills and achieving
marketing goals efficiently. As digitization accelerates, many underdeveloped countries,
including Bangladesh is now concentrating on the digital economy, especially in the global
digital outsourcing sector. Digitalizing an economy allows for speedier economic growth
by generating new job possibilities and encouraging innovation in the country's service
sector. Many large corporations in affluent nations like the United States, the United
Kingdom, and Australia outsource their IT work to places like Bangladesh in order to cut
costs and minimize risks.
An organization called CodersTrust is dedicated to giving students in developing nations
access to microcredit and instruction in both soft and technical skills. CodersTrust was
established with funding from the Daniela Development Fund and the Danish
International Development Agency to assist students from impoverished nations in
improving their programming abilities and standing out in the freelancing market.This
study aims to explore the concept of strategic sales management and examine how
CodersTrust Bangladesh, a company specializing in talent training and development,
manages its revenue through various sales and marketing strategies. Key areas identified
for attention include live consulting, increasing client satisfaction, delivering improved
customer responses, expanding the number of campuses and branches, and launching
a university campaign. These strategies are designed to help the firm grow in both sales
volume and organizational development.
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