Internship Report On Walton Bangladesh

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    Internship Report On Walton Bangladesh

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    Rashed Ahmed-111201253- marketing- UIU (1).pdf (1.002Mb)
    Date
    2024-09-18
    Author
    Ahmed, Rashed
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    Abstract
    Founded in 1977, WHIPLC started its production with refrigerators, freezers, air conditioners, and compressors since early 2008. Since then, the organization has expanded its product line to include televisions, home appliances, and other electrical items. Walton & Marcel have established themselves as the leading and most reliable brands in Bangladesh's Electrical and Electronics (E&E) sector. Their success can be attributed to their robust manufacturing capabilities, high-quality products, competitive pricing, extensive market reach, and effective after-sales support. As a result, both brands have swiftly gained a substantial market share and are acknowledged as leading players in Bangladesh's E&E sector. WHIPLC’s product range includes freezers, air conditioners, compressors, televisions, and both frost and non-frost refrigerator. The conglomerate sector in Bangladesh is expanding quickly, paralleling the rise in the availability of automobiles, home appliances, electronics, and mobile phones. This internship report examines the conglomerate sector, with particular attention to Walton’s role as a multifaceted provider of a range of products and services, rather than focusing on a single product. Walton is a contemporary global brand known for its advanced Research and Innovation (R&I) centers, producing electronics, cars, appliances, and other products. The production is managed through several subsidiaries operating under the Walton group headquarters in Bangladesh. Walton runs 22 production facilities across over 700 acres and employs over 30,000 people, with a yearly production capacity of 10 million units. The company operates as a major player in the industry, renowned for its ability to produce electrical and electronic products at the lowest cost while upholding high standards in terms of quality, design, and innovation. WHIPLC’s manufacturing facility and headquarters are located in Chandra, Kaliakoir, Gazipur, Bangladesh. This site is considered one of the most state of the-art manufacturing plants in both South Asia and Bangladesh. Utilizing cutting-edge technology and industry expertise, Walton creates innovative solutions that contribute to a more sustainable, environmentally friendly, and progressive society. The manufacturing site spans approximately 5,000,000 square feet and consists of 19 buildings and sheds. The final section of the report includes my conclusions and key insights gained from the internship.
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    http://dspace.uiu.ac.bd/handle/52243/3036
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