Casting a Digital 'Lighthouse': Revolutionizing Sales Data Management at Nestle Bangladesh PLC for Data-Driven Success

Abstract

This report provides a comprehensive overview of "Project Lighthouse" and outlines the role of the Commercial Development Intern at Nestle Bangladesh PLC. "Project Lighthouse" stands as one of Nestle's most revolutionary and impactful initiatives, aimed at digitizing and revolutionizing traditional sales data management through the power of real-time data and digital image recognition (DIR) technology.

Project Lighthouse Overview: Purpose and Objectives: "Project Lighthouse" seeks to transform sales and marketing by shifting from intuition-based decision-making to data-driven insights. Its primary objectives include enhancing sales and marketing effectiveness and enabling real-time data-driven decision-making. Phases: The project is organized into six key phases, from master data compilation to a full rollout of dedicated smartphones for distributor sales representatives. Timeline: "Project Lighthouse" commenced in February 2023 and is scheduled to go live on November 1st, 2023, marking a significant milestone in Nestle Bangladesh PLC's journey towards data-driven excellence.

Commercial Development Intern's Role: As the sole intern dedicated to the project, the Commercial Development Intern assumes a multifaceted role: Supervision of Pilot Testing: Responsible for overseeing the pilot testing activities, guiding and leading DIR field operators, and ensuring the smooth execution of data capture processes. Cross-Functional Collaboration: Actively engages with cross-functional teams, participating in focus group discussions, content creation, ideation, and collaboration with other projects across the organization. Strategic Brand Visibility: Contributes to strategic implementations aimed at enhancing brand visibility through point of purchase materials.

Benefits and Conclusion: The report highlights the benefits of "Project Lighthouse," including distributor excellence, new product development, investment efficiency, and customized activities. It emphasizes the project's contribution to Nestle's commitment to data-driven excellence in sales and marketing. In conclusion, this report not only provides a comprehensive analysis of "Project Lighthouse" but also underscores the pivotal role played by the Commercial Development Intern. It outlines the multifaceted responsibilities, contributions, and the added value to Nestle Bangladesh PLC. This internship has not only been an educational experience but also a journey of personal and professional growth, setting the stage for a promising future in the field of commercial development.