Market Development Activities of EZZY Automation Limited: A hands-on Practice through the Technology and Sales Department

Abstract

Business development activities is the vital activity for any business. It establishes and creates market. Every business uses this activity to develop their market and grow the business. It is held as core activity of sales or marketing department. Through total marketing is more than that but vital activity of marketing department is business development activity. EZZY also has this activity in the name of technology sales. This department are the only marketing department of EZZY automation. this department is responsible all the complex activity of marketing. The duty is not specifically on forcing to the market and selling. Rather, it also consists of some digital marketing and offline marketing activities. Part of digital marketing, an employee has to do email marketing, speech writing, some content creating. The offline marketing activities consist of analyzing customer needs, segmenting, targeting and positioning. There also additional activities a sales employee has to do that is the self-promoting of the products. There is no established branding and creative department for marketing activities in the EZZY automation. So, the sales force has to do activities at some extent of branding and promotion alone. I have mentioned the process of business development of EZZY automation also explained the over job responsible throughout the report on various points. I have also explained the nature of the service that they provide and the cost structure for that service. The study encompasses the whole business criteria in short. I tried to explain the internal environment and the external environment and it related core competencies that play as competitive advantage among the competitor. So other things can be analyzed but the report purpose does not allow me to include it. I also tried to verified the effect it impacts in its industry in industry analysis. But lack of some information made me unable to do so. Such as, economic analysis of the industry and the impact the EZZY has its industry cannot be explained because of unavailable information.