Analysis of Banglalink Digital Ltd and Its Industry: An Internship Experience Perspective

Abstract

The following report has been divided into 5 chapters, starting with the introduction, then analysis of the industry, organization, my own activities as the intern and the conclusion segment. The main body starts off with the analysis of the telecommunication industry, deducing the competitors’ lifecycle stages, specifications and shares of the market. We come to know that Banglalink (21%), owned by Veon, is in close competition with Robi (30%) primarily being in the second place after Grameenphone (46%) which is owned by Telenor. We also find that this is an industry that is not extensively affected by external factors by economic factors do play a significant role in the fluctuations. However, the other parameters of the PESTLE analysis show that there are different impacts upon the technological, political and legal factors. The effects are broadly described in details inside the chapters. Then the 5 forces analysis show that there is extreme competition between the market players, moderate bargaining power of buyers and suppliers, availability of substitutes and low threat of potential new entrants. After a brief discussion about the history and hierarchy of the organisation, the customer mix of Banglalink Digital has been discussed in length, and the various product services mix that is being provided by them. Banglalink has a number of digital products, services and subscriptions that are explained on chapter 3. And then the SWOT analysis reveals that Banglalink has significant strengths and competitive advantages over the competitors, several weaknesses and threats to work upon and capture the future opportunities that lies ahead. Steps to meet the challenges and opportunities are discussed in chapter 3.7. The following chapter (4) includes detailed information about the internship experience itself, the number of things I have learned during my tenure, the skills and knowledge that I used and learned. The report then contains the recommendations both for the department/organization and self in order to have better efficiency in the future. All the sources are then provided after the conclusion in the references sections alongside the provided appendices for this report.