Competitive Analysis of Walton Hi- Tech Industries Limited (WHIL)
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The electrical and electronics (E&E) sector of Bangladesh is underdeveloped due to lack of technical knowledge and production capacity. But with the growing population and improved standards of living, Bangladesh is importing huge amounts of consumer electronics products to meet the increasing demand. China remains the largest supplier of electronics products for Bangladesh. On the other hand, many foreign brands hold most of the market share in the industry of E&E of Bangladesh. The study involved on an analysis of overall external and internal environment of E&E industry in Bangladesh and how Walton meets these challenges and gains the competitive market. Walton is the world's largest professional producer of electrical and electronic products and has established a reputation for its unrivaled capacity to produce electrical and electronic items in the most competitive manner in terms of quality, pricing, design, and innovation. Walton implemented artificial intelligence and automation into the manufacturing process in order to assure the manufacture of high-quality items in the most cost-effective and efficient manner. Among the major players in the E&E business, they have developed the country's first comprehensive production facility in Bangladesh. But after analyzing the industry and company analysis, some of the challenges have been sorted for Walton. Due to early adoption and introduction of new technologies, there is a high risk of competition among the current market competitors and they need to take some steps to keep the leading position in Bangladesh. Beside, the threat of a prospective new entry with an international brand in Bangladesh’s E&E market is high; therefore, Walton should use a variety of strategies to construct barriers against this. The internship experience at Walton have been involved in this report and based on internship experiences, some of their operational, business and product risks have been identified and few recommendations are provided.
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