SWOT Analysis of the Department SCPD (Social Compliance and Producer Development) of Aarong
Abstract
Aarong extended its support to rural artisans by investing in their handicrafts for many years into
its operations as one of Bangladesh's largest fashion retail chains under the umbrella of one of
the world's largest NGOs. Thousands of artisans from communities outside of BRAC's scope
benefited from the process, which saw the rise of independent producers and provided incomegenerating opportunities for them. SCPD is a department that assists in the recruitment of new
manufacturers and artisans and serves them. By exporting to 15 different countries with the aid
of SCPD, Merchandising, and QC, Aarong reflects Bangladeshi tradition and culture while also
contributing to the country's GDP. In this report I many talked about the SCPD department
Strength, weakness, opportunities and threats. This report aims to see how the department is
making the company more different than others companies how every day they are working with
the suppliers and artisans to help them work better and effectively, how the department handles
their weaknesses and threats and takes care of it so it doesn’t jeopardize its prospects, and how
they take care of their weaknesses and make more opportunities each day to get more customers.
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