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School of Business and Economics (SoBE)
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Brand Authenticity, Uniqueness, Brand Trust (1)
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Brand Experience, Brand Loyalty, Words-of-Mouth, Smart Mobile Handsets (1)
Brand Experience, Brand Satisfaction, Brand Loyalty (1)
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Brand Intention, Brand Reliability, Brand Equity, Band Loyalty (1)
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Brand Loyalty, Perceived Quality, and Brand Equity (1)
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