Browsing School of Business and Economics (SoBE) by Subject "User Trust"
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Project Report on “AI vs. Human Travel Reviews: An Exploratory Study of Perceived Authenticity and Emotional Tone”
(2025-08-02)Over the last few years, the use of artificial intelligence (AI) to create new content has exponentially increased, as big language models such as GPT-4 allow producing realistic and human-feeling text at a scale. The ...
